Where is the price drop Apple?

Let’s be honest, since its launch back in March 2007 it has not exactly been as big as can be expected.
Yet I have always had a little flame for the media box that is AppleTV and often found myself stopping by the Apple store with my mouse hovering over the ‘Add To Basket’ button.
Earlier this month Uncle Steve decided to have another go at the AppleTV market with Take Two. A software update to the AppleTV that would allow better streaming (no PC required) improved online photo’s with the addition of Flickr but also the ability to take advantage of iTunes new movie rental service. All of this with a reduced price ticket.
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